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Latest Round of Cuts Should Save the Peacock $20M to $40M

NBC hopes to save between $20 million and $40 million by eliminating an entire level of MSNBC’s management team and making cuts on the newsgathering and operational side of things at NBC.

The cuts are expected to fall evenly across NBC and MSNBC; CNBC will be spared because NBC boss Jeff Zucker wants the network at full strength to combat the new Fox Business Network, writes the New York Post.

Head of MSNBC prime time programming Bill Wolf and MSNBC editorial director Davidson Goldin are set to have their jobs eliminated.

A company insider pointed out that with ratings at NBC down about 15 percent in November sweeps, along with a writers strike and a challenging economy going into 2008, this may be just the beginning of the cuts.

An NBC News spokeswoman seemed to concur, saying that there has been an ongoing process at NBC News to “reallocate, reorganize and right-size the division, given the business pressures that every major media organization is facing.” She added that the process began some time ago, that it “continues today, and will continue tomorrow.”

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Study: Radio Hosts Promote Getting Drunk

Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.

The study looked at 1,200 hours of radio output,…

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GM, Chrysler Extend Incentives, Boost Slipping Sales

General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.

In order to boost sales as much as possible during a time when…

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OOH Golf Net Launches in 100 Retail Spots

A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.

The Golf…

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Fox Says ‘Fringe’ Viewers Pay Attention to Lack of Ads

Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…

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Global Mobile Phone Sales to Grow 11% in 2008

Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).

While the mobile phone market is poised for…

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Even Wealthy Cut Spending as Inflation, Housing Concerns Intensify

Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…

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