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McDonald’s has partnered with schools in Seminole County, Florida, to offer free Happy Meals to students with good grades, behavior or attendance.
An ad for the Happy Meal was printed on the envelopes that hold report cards for students in kindergarten through 5th grade, writes the Chicago Tribune.
The fast-food giant picked up the printing tab for the report cards, which came to about $1,600, reports Adweek.
The move flies in the face of the McDonald’s promise to stop advertising all food and beverages in elementary schools, and to advertise only its healthier options to children younger than 12.
The school district said it will continue to run the ads on the report card envelopes throughout the year. It will take into consideration the one complaint it received from a parent into consideration for next year.
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