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A study released by Nokia predicts that within five years, a quarter of all entertainment will be created, edited and shared within peer groups, rather than coming out of traditional media groups.
Four emerging trends will make entertainment more collaborative and creative as the world moves toward what Nokia is calling “circular entertainment,” writes MobileCrunch.
Those trends include: Immersive Living, which is the rise of lifestyles which blur the reality of being on- and offline; Geek Culture, the blurring of lines between commercial and creative, as consumers become more hungry to be recognized and rewarded; G Tech, an existing social force in Asia, being called the feminization of technology, that will see entertainment becoming more collaborative, democratic, emotional and customized; and Localism, where consumers will take pride in seeking out the local and home-grown.
Not surprisingly, the Nokia report predicts that much of the entertainment will be created and distributed on mobile phones.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
