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More than a third of CMOs hope to become CEOs, and they’re well-positioned to take over the job due to the fact that they are required to oversee a wider spectrum of business strategies in the course of their work, according to a joint study by Forrester Research’s CMO group and executive recruitment firm Heidrick & Struggles.
The CMO has become a more strategic position, and CMOs want to get out of “the black box” of the marketing department, says Forrester analyst Cindy Commander, writes Brandweek.
Time management is one of the biggest hurdles in CMOs climb to the top. Less than 10 percent of their time is spent on career development, and less than 20 percent is spent on developing relationships with their executive peers.
CMOs rank their objectives this way:
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
