»
Harper’s Bazaar has partnered with Swarovski to create a special edition of its December issue. Five thousand copies of the magazine have amber-colored crystals affixed to the word Fabulous in the main cover line.
The copies are not being sold on newsstands and are instead being sent to VIPs in the fashion, beauty and media industries, writes Folio.
Harper’s Bazaar executives say the magazine does not violate the American Society of Magazine Editors’ rule against allowing a cover to be used to help an advertiser sell its wares. “The collector’s edition is not available on newsstands and is not sent to subscribers. It is an ongoing partnership of four years which is within ASME guidelines,” says a spokesperson.
A New York magazine spokesperson offered the same reasoning when questioned about its recent issue which included a 10,000-copy special edition. Those copies featured a four-page cover wrap advertising the New Museum; the museum’s name used part of the magazine’s logo on the cover.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
