»

Report: 30 Percent of World’s Cinema Screens to be Digitized by 2010


Click to enlarge

The latest report from media analysts Screen Digest claims that Europe has reached a tipping point for digital cinema development and is ready for a wide-scale roll-out.

There are signs that commercial progress is faster in the U.K. than elsewhere, and this is underlined by beta-tests carried out by Odeon and Empire Cinemas, according to the study, ‘Digital Cinema: Global and European Roll-out, Business Models and Forecasts to 2012.’

The report predicts that over three-quarters of the U.K. market will be digitized by 2012. Odeon recently stated intention to install 500 digital 3D screens once their deployment is underway.

In France, which has been lagging behind, Circuit Georges Raymond (400 screens) is the first exhibitor to join Arts Alliance’s VPF-funded European roll-out. This will serve to focus the industry on the issue and to change the framework of the debate, the study claims.

In Germany, the government is aiming to build a consensus on deployment and is exploring business models for the conversion. Germany has the highest number of commercial digital screens in Europe (132). Norway has chosen to study and undertake a fully managed consensual digital transition, and says the whole market will be converted by 2010.

Globally, there are 5,500 high-end digital cinemas at the end of 2007 (5.5 percent of global modern screens), up from 2,996 last year, with 78 percent of those in the U.S. The report forecasts that 30 per cent of the world’s modern screens will be digitized by 2010.

Radio read more like this »

Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

Print read more like this »

Aegis CEO Departure Sparks Takeover Speculation; Bollore Smirks

Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.

Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…

Outdoor read more like this »

Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

Television read more like this »

Macy’s Parade Rises 8% YOY

The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.

That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…

Interactive read more like this »

‘Time’ Takes Top Magazine Slot for College Students

Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.

Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…

Direct read more like this »

Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

MARKETING JOBS
advertisement