Hearst Magazines will deliver original video content from CosmoGirl, Good Housekeeping, Marie Claire and other magazines to Next.TV, the new internet television service being built-in to all new HP notebook computers next year.
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Gift recommendations dominate online holiday discussions on blogs and range from one-off reviews to comprehensive shopping guides, according to (pdf) a Nielsen Online analysis of 1,000 influential blogs* during November, writes MarketingCharts.
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Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2 percent year over year, reaching $108.2 billion, according to TNS Media Intelligence, reports MarketingCharts.
Total measured spending in the third quarter was up 1.3 percent 3Q06, reversing declines in the first half of the year.
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Metro New York and The City of New York Mayor’s Office of Film, Theatre and Broadcasting have partnered to create Metro Film, a spotlight on the film and entertainment world of New York City, that will be published Dec. 14.
Ninety-five percent of Adults age 18-49 with a college degree and an annual household income of $50,000 or above, tune in to radio over the course of a week, according to Arbitron’s new RADAR report, RADAR 95 December 2007 Radio Listening Estimates.
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The January Television Critics Association press tour has been cancelled, for the first time in the TCA’s history, due to the writers strike.
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In shows that are considered “emotionally engaging” by their viewers, those viewers are 43 percent more likely to recognize products placed by advertisers either in in ads aired during the shows or in product integration within the show.
