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In shows that are considered “emotionally engaging” by their viewers, those viewers are 43 percent more likely to recognize products placed by advertisers either in in ads aired during the shows or in product integration within the show.
Brand recognition also increases 29 percent for product placements during “highly enjoyable” programs, according to new research in Nielsen’s Consumer Insight (via Brandweek). Recognition for commercial spots during highly enjoyable programs increased 21 percent, and increased 5 percent for the combination of a product placement and a commercial spot.
The research also found that:
Positive brand feelings during a highly enjoyable show increased by 85 percent for product placements, 75 percent for commercial spots and 68 percent for a combination of the two.
Purchase intent during highly enjoyable programs increased 145 percent for product placements, 120 percent for commercial spots and 97 percent for the two combined.
About the study: Approximately 10,000 individuals were questioned about their engagement with 50 programs and 200 consumer brands, around topics such as overall program enjoyment, entertainment value, believability, information value, emotional resonance and more.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
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