eBay Wakes Up, Smells Coffee, Recommits to Users for New Year
eBay has announced it will dedicate itself to improving the user experience in 2008.
»
eBay has announced it will dedicate itself to improving the user experience in 2008.
AP France will unveil a reorganization plan on Dec. 14 to its workers’ representatives, which is expected to include plans to sell the French service.
email this
permanent link
The Wine Enthusiast Cos. is running a direct response print ad in the Wall Street Journal which asks readers to take pictures of the ad, using their camera phones, and send them to the company to receive discounts.
FX is launching a branding campaign with ads that will get key placement across all of News Corp.’s TV and digital properties, including Fox, Fox Sports and MySpace.
NBC’s freshman outing Journeyman is likely dead in the water, as the network let the option lapse on the drama.
There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity, recall and purchase intent, according to results from a Google-sponsored eye-tracking study published in a whitepaper, reports MarketingCharts.
email this
permanent link
GE has lowered profit projections for the fourth quarter for its NBC Universal unit, claiming the writers strike has already hurt profits short-term.
email this
permanent link
A growing chocolate retailer is relaunching its catalog, mailing for the first time in more than four years.
Yahoo Finance will begin distributing a handful of CNBC clips each day, culled from the network and its sister networks as well as from its websites.
email this
permanent link
Amazon has taken an equity stake in BillMeLater, planning to allow users to buy items at over 700 websites, including the Apple Store, Overstock, and Walmart.com, and then– bill them later.
An ad for A&E ghost-themed series Paranormal State uses technology to transmit an “audio spotlight” from a rooftop speaker in New York’s SoHo directly to the ears of passersby.
email this
permanent link
XM is offering select XM original music, news and sports series as free podcasts for download through xmradio.com and iTunes.
Thursday, Dec. 6, accounted for $803 million in online sales, up 28 percent versus a year ago - and the heaviest online spending day in history, according to comScore’s update of holiday season e-commerce spending for the first 37 days (Nov. 1 - Dec. 7) of the 2007 holiday season, writes MarketingCharts.
