»
Yahoo Finance will begin distributing a handful of CNBC clips each day, culled from the network and its sister networks as well as from its websites.
The deal represents an opportunity for CNBC to expand its slim presence on the web. The network, which reaches less than 1 million unique visitors a month online - compared to Yahoo Finance’s 13 million users - has a small web presence primarily because of its restrictive carriage deals with cable companies, according to Silicon Alley Insider.
The deal is a good first step for the network, but will still not be as useful to users as a live feed on the CNBC site would be, a move which is prohibited by the network’s cable deals. If CNBC wants to maintain its franchise in today’s online world, it may have to stand up to the cable providers.
The deal, which involves 21 different web properties, is the first of its kind for Yahoo Finance, Mediaweek points out.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
