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Thursday, Dec. 6, accounted for $803 million in online sales, up 28 percent versus a year ago - and the heaviest online spending day in history, according to comScore’s update of holiday season e-commerce spending for the first 37 days (Nov. 1 - Dec. 7) of the 2007 holiday season, writes MarketingCharts.
More than $18 billion has been spent online during the holiday season to date, or an 18 percent gain versus the corresponding days last year (see table of holiday-season spending to date vs. 2006).
“December got off to a strong start, as we saw spending growth accelerate to 20 percent for the week and the first ever $800 million online spending day on record,” said comScore Chairman Gian Fulgoni. “It was a terrific kick-start to December, but we expect the upcoming week to be the heaviest online spending week of the holiday season as the procrastinators and late-season deal-seekers come out in earnest.”
Hot Tech-Product Searches
November saw millions of consumers research their holiday season purchases, and several technology product searches proved particularly popular (See table of selected tech-product searches).
More than 30 million U.S. searches were conducted for Nintendo Wii in November, while Apple iPod (24.8 million) and Xbox 360 (11 million) also generated heavy search activity.
Interestingly, Sony PlayStation 2 generated more searches (9.7 million) than the more recently introduced PlayStation 3 (7.6 million) - likely a sign that consumers are bargain-hunting and seeking out more affordable gift options.
“Gaming consoles and accessories represent the strongest-growing product category this holiday season, with sales up more than 130 percent versus year ago,” said Fulgoni.
“While iPods and iPhones are predictably popular, we’re also seeing that consumers are actively searching for information on GPS products. This is a category that can be expected to grow strongly during the next few years,” he added.
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