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eBay has announced it will dedicate itself to improving the user experience in 2008.
And it’s getting a head start on this resolution: The homepage just received its first makeover since 1999, writes MarketingVOX.
To reinforce its long-dormant commitment to users, eBay is also adding a rating system that rates seller shipping costs, which began gathering from users last year.
Many sellers profit by drawing buyers in with low starting prices, followed by exorbitant shipping costs — something buyers often neglect to check during the bidding process.
Shipping cost ratings will also be integrated into the search algorithm, so high-priced shippers don’t show up in the first page of data.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
