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The Wine Enthusiast Cos. is running a direct response print ad in the Wall Street Journal which asks readers to take pictures of the ad, using their camera phones, and send them to the company to receive discounts.
It’s an alternative to conventional printed coupons, and is the first mobile marketing promotion that uses image recognition technology, says Gautam Bhargava, CEO and co-founder of the agency behind the campaign, SnapTell.
“We are always looking for unique technologies that enhance the shopping experience of our customers,” says Francis M. Juliano, CIO/CMO of Wine Enthusiast. He points out that Wine Enthusiast customers tend to be technology savvy, and the campaign is designed to create a long term, interactive brand relationship with customers.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
Google and Verizon Wireless are reportedly on the verge of a deal that will make Google the official search engine for all Verizon-powered cell phones.
The deal gives Google and its advertisers 68 million wireless customers who would see Google…
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
The Onion has launched a local site that will provide event listings and restaurant information for Chicago - in essence, a competitor to CitySearch.
More cities will be unveiled in coming months, writes TechCrunch.
The site, Decider, is a “straight” site, without…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
