Posterscope Acquires 70 Percent of Heartland Media in China
Aegis Group’s Posterscope unit announced plans to acquire a 70 percent stake of Heartland Media Group, the leading outdoor media company in China.
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Aegis Group’s Posterscope unit announced plans to acquire a 70 percent stake of Heartland Media Group, the leading outdoor media company in China.
Newspaper website users are 52 percent more likely to be Influencers* than newspaper website non-users - 47 percent vs. 31 percent - according to (pdf) a new study by the Newspaper National Network LP, reports MarketingCharts.
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Late night shows on network TV have seen ratings declines of anywhere from 13 to 40 percent in key demographics in the five weeks since the writers strike began - and cable’s Cartoon Network may be benefitting from the strike as viewers bail on network TV looking for fresher fare elsewhere.
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The Nielsen Company released a yearend look at U.S. trends in 2007, issuing top 10 media and consumer spending lists, writes MarketingCharts. Included are lists on the following topics: television, the internet, advertisers, mobile, consumer purchasing trends, videogames, movies, DVDs, music and books.
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The 92-year-old Robb & Stucky Ltd. has launched a catalog, mailing more than 1 million copies in two drops in September and November.
USA Today plans to launch a lifestyle quarterly within the pages of the paper four times a year, beginning in March.
Sirius Satellite Radio and ESPN have extended their current broadcast agreement to provide listeners with an exclusive, weekly ESPN The Magazine talk show.
Lenny Dykstra, former New York Mets and Philadelphia Phillies star, is launching a financial magazine aimed at ball players.
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'Christmas is Christmas' Retail sales in November rose twice as much as forecasters expected, easing fears of a recession. Wholesale prices rose the most in 34 years.
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Webkinz.com, a popular virtual world for the elementary school set, has begun to accept advertising. The previously ad-free world has movie ads on the right-hand side of the page.
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Kevin Martin A vote on media ownership is on the agenda for the Dec. 18 open meeting of the FCC, and two commissioners are calling the agenda item “a huge mistake.”
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