»
Clear Channel Radio’s online unit for the first time became the top destination in streaming Cume, with 1,346,100 persons, for the all-important workday daypart, beating out the long-time leader, Yahoo’s LAUCHcast, CCR said, citing comScore and Arbitron data (via MarketingCharts).
For all but one month of this year, LAUNCHcast had been the leader in the Monday through Friday, 6 AM-7 PM daypart. It had taken the top spot in Dec. ‘06 from AOL, to which it had briefly relinquished the lead in April ‘07, according to the data. (See chart of online-streaming radio audience trends for major players.)
CCR, the only top music site to record an increase in usership from September (+13.1 percent), barely overtook LAUNCHcast. LAUNCHcast was down 12.1 percent during the same period.
Other sites showing decreases in weekday streaming Cume include Radio@AOL/Radio@Netscape (-13.1 percent) and Live365 (-1.9 percent).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
