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John Klim, an analyst with Credit Suisse, has released a report that contains more positive news for newspapers than the industry has heard in awhile.
The struggles that newspaper companies have undergone in recent years is likely cyclical, he wrote (via The Motley Fool).
Klim reminds investors that the economic woes affecting newspapers’ classified business will pass, and he holds out hope that there will be a recovery in the troubled real estate category, MediaPost writes. Though he gives neutral ratings for McClatchy, E.W. Scripps, Lee, Media General and Belo, that is more positive than many other analysts have seen for the coming year.
In the short term, however, Klim acknowledges the struggles newspapers have faced with declining circulations and reduced ad revenue, predicting that revenues are set to drop 5.8 percent in 2007 and 3.8 percent in 2008.
The New York Times Co. and Gannett are predicted to outperform the rest of the industry.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
