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News Corp. has completed its takeover of Dow Jones, and is marking the occasion with a marketing campaign that includes ads in newspapers across the country.
In rival The New York Times, today’s ad runs to three full pages, writes the Times.
The Financial Times chose not to run the ad, saying it made assertions that were not substantiated or attributed to a source, according to The Wall Street Journal. The problem line read, “Today the greatest brand in financial journalism joins up with the world’s most restless global media company.”
A Financial Times spokesperson said the paper would have reconsidered the decision if the ad had been amended.
Silicon Alley Insider quipped, “The folks at Financial Times aren’t nervous about the new Dow Jones or anything.”
Rupert Murdoch visited The Wall Street Journal’s offices yesterday to reassure employees nervous about the takeover. He said his aim was to make The Journal better and more competitive. Some high-level Dow Jones executives, including the publisher, L. Gordon Crovitz, were told to vacate their offices by day’s end; in some cases, their successors were expected to be in place as early as this morning.
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