»
U.S. automakers will have a difficult year in 2008; as a result, their ad spend will be flat to down.
Automotive ad spending will continue the shift to out-of-home and digital, while television dollars will migrate to spot as regional dealer associations get a better grip on spending, writes AdAge.
The Kelsey Group predicts that annual ad global spending by automakers, their dealers and automotive services will hold steady at $40 billion through 2011, but online ad spending will grow to 13 percent in 2011, from 5 percent in 2007. Newspaper classifieds are likely to slip from 14 percent to 10 percent, with display ads falling from 17 percent to 14 percent during the same period. TV, direct mail and magazines are likely to see declines, according to Kelsey Group CEO Neal Palachek.
Automakers have increased internet spending by fourfold since 2002, and that doesn’t include search, according to TNS Media Intelligence.
Hyundai Motor America has doubled its online ad spend for 2008 over 2007; however, the automaker is also pushing for a return to spot TV, particularly for regional dealer ad groups, says Hyundai Motor America vp-marketing Joel Ewanick.
Troy Clarke, president of GM in North America, claims not to believe that Detroit’s prospects are dim for the New Year. While 2008 is likely to start slowly, it will gain momentum as the months pass.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
