NBC announced that the new, critically acclaimed series “quarterlife” from Emmy Award-winning creator-producers Marshall Herskovitz and Edward Zwick (”thirtysomething,” “My So-Called Life,” “Blood Diamond”) will premiere on February 18, from 9 to 10 p.m. ET, as an hour-long drama series.
NBC’s partnership with quarterlife will also allow the network to distribute the series on NBC.com.
The internet series, originally launched on MySpace on November 11, is the first online series to air on a major network.
It also marks the first time that an independent project of this kind has been owned and controlled by its creators, and is the first time that an internet series has been created alongside a social network, quarterlife.com, according to a release.
The “quarterlife” story tells of six creative people in their 20s.
There are 36 webisodes in the first season of “quarterlife.” Two 8-10 minute webisodes air on MySpace each week, on Sundays and Thursdays at 12 a.m.; they are released on quarterlife.com the following day.
The web segments eventually will be edited together into a several one-hour dramas for broadcast on NBC in February. These full episodes will stream on NBC.com following each airing on NBC.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…