Quinceaneras are being embraced as part of the new American cultural trend reaching across borders. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages connecting both sites. The Terra sales team is currently offering targeted media packages on QuinceGirl.com.
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Radar magazine is upping its rate base from 150,000 to 200,000, effective in February.
Eight consumer and public interest groups filed a complaint with the FCC, protesting an incident in which Verizon Wireless blocked text messages sent by NARAL Pro-Choice America, an abortion rights group.
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Recently released findings from Project Apollo identify how frequency and recency of ad exposures among both heavy and light category purchaser segments can generate sales for a specific CPG food product, according to Arbitron.
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A daily newspaper in Spain, El Pais, has filed a lawsuit in federal court against Nielsen, claiming that an oversight from the measurement company will cause the paper to lose $1.4 million in advertising revenue.
Spiritual teacher and internationally acclaimed author and lecturer Marianne Williamson will host a new daily show on XM Radio’s Oprah and Friends channel beginning January 1, 2008, Harpo Radio and XM announced today.
Despite an increased focus on customer engagement, most B2B technology companies continue to fall far short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports.
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Men dawdle and delay when it comes to Christmas shopping, with nearly one in five men (19.4 percent) having yet to begin their shopping by Dec. 11.
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Radio’s annual revenue growth will average 3.2 percent, reaching $28.7 billion by 2016, according to projections in “Radio Station Deals & Finance,” a new study from SNL Kagan, reports MarketingCharts.
Dow Jones has lost another high-level executive following the takeover by News Corp. Ann Marks has resigned from her responsibilities as CMO for Dow Jones and senior vp-CMO for the consumer media group.
Playboy.com is planning a redesign that will more fully blend content tied to the magazine with web-only components.
As expected, NBC announced last night that both The Tonight Show with Jay Leno and Late Night with Conan O’Brien will return to the air with new episodes on Jan. 2.
Kevin Martin FCC chair Kevin Martin said he plans to go ahead with the vote on the relaxation of media ownership rules today. However, he said yesterday (Monday) that he will make changes to the proposed rules, before the vote.
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