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Consumer Groups Defend Right to Receive Mobile Adverts

Eight consumer and public interest groups filed a complaint with the FCC, protesting an incident in which Verizon Wireless blocked text messages sent by NARAL Pro-Choice America, an abortion rights group.

The petition states carriers should not be able to block texts sent by political groups or advertisers, writes MarketingVox.

But the group also cites another incident, where Verizon blocked messages from VoIP provider Rebtel.

A correspondence from Rebtel to MarketingVox editors stated that in addition to blocking Rebtel media messages, Verizon also blocks informational texts containing local phone numbers its customers can use to call friends abroad.

“Verizon is deciding what its customer can and can not send to one another. That’s pretty Big Brother,” stated an associate for SparkPR, which represents Rebtel.

But if the FCC honors the consumer groups’ petition, it may liberate dramatic amounts of mobile messages — including spam and untargeted advertising — that carriers have held at bay.

Supposedly in the interest of subscribers, Verizon blocks between 100 million and 200 million mobile texts per month.

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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Aegis CEO Departure Sparks Takeover Speculation; Bollore Smirks

Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.

Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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Macy’s Parade Rises 8% YOY

The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.

That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…

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‘Time’ Takes Top Magazine Slot for College Students

Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.

Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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