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As expected, NBC announced last night that both The Tonight Show with Jay Leno and Late Night with Conan O’Brien will return to the air with new episodes on Jan. 2.
The shows have been in repeats due to the writers strike.
Both hosts say they are supporters of the Writers Guild of America and its cause, writes the San Jose Mercury News. However, they expressed concern for the non-writing staff of the shows. The hosts had been paying staff salaries for weeks but continuing that indefinitely would have been impossible. The choice came down to either going back to work and “keep[ing] my staff employed or stay dark and allow 80 people, many of whom have worked for me for 14 years, to lose their jobs,” said O’Brien.
Without its writers, The Tonight Show will not be as good, admits O’Brien. “In fact, in moments it may very well be terrible.”
David Letterman and his Worldwide Pants production company have made it clear that they are interested in working out an independent deal with the WGA, which would allow the show to return to the air with its writers.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
