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Quinceaneras are being embraced as part of the new American cultural trend reaching across borders. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages connecting both sites. The Terra sales team is currently offering targeted media packages on QuinceGirl.com.Consumers can access QuinceGirl.com from the Terra.com homepage, as well as on Terra’s Woman, Music, and Entertainment channels. Likewise, visitors to QuinceGirl.com can access the content on the Terra.com Music Channel through a link on the site’s homepage. Combined website features will include event planning tips, entertainment and social networking opportunities through video and photo uploads, blogs and message boards.
The partnership between Terra.com and QuinceGirl.com will include eight Latin American countries: Mexico, Colombia, Argentina and the Central American countries.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
