Retailers that hoped discounts and other promotions would help draw holiday traffic to stores were disappointed last week as sales made their smallest gains in two months, up just 2.1 percent in the week through Dec. 15.
Security Solutions International, a group that develops and delivers counter terrorism training, is launching The Counter Terrorist, a full-color glossy magazine.
Dennis J. FitzSimons, Tribune Co. chairman and CEO, is expected to announce his resignation.
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U.S. consumers think that direct mail does more harm to the environment than is actually the case, according to research from DMNews and Pitney Bowes.
Monk and Psych, which are returning Jan. 11 on USA, will air on NBC as an 8-10 p.m. block Sunday nights beginning March 2.
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F+W Publications, which purchased Krause Publications in 2002, is shutting down a number of Krause’s magazines.
Absolut is running a campaign for its Pears vodka on 10,000 jukebox screens in bars, restaurants, retailers and other businesses.
In a thee-year, low-seven-figure deal, Waste Management has signed on as the founding sponsor of the St. Louis Rams’ new 4R environmental platform.
Good value is the most important factor in determining where consumers grocery-shop, with 60 percent of consumers in the U.S. (and 85 percent globally) ranking “good value for money” as the most important consideration when choosing a grocery store, according to a study by The Nielsen Company, writes MarketingCharts.
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Arbitron issued its Dec. 2007 (Sept. 21, 2006 - Sept. 19, 2007) RADAR radio network audience reports (RADAR 95), which now include PPM respondents from the Houston-Galveston and Philadelphia markets, combined with diary respondents from other markets, writes MarketingCharts.
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Last year, Pepsi-Co-owned Doritos asked consumers to create the company’s Super Bowl ad for the cheesy chips; this year, unknown artists have been invited to create love songs and put together music videos for the popular brand.
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Though there are many who would love to see FCC chair Kevin Martin dethroned now that his two pet proposals have gained FCC approval, he says he will stick around until the end of President Bush’s time in office.
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