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U.S. consumers think that direct mail does more harm to the environment than is actually the case, according to research from DMNews and Pitney Bowes.
The survey (pdf) found that negative perceptions of mail’s environmental impact are based on what the two companies call “widespread public misunderstandings.” For example, the report says that 48 percent of those surveyed believe that mail is half of the content in the nation’s landfills, writes Environmental Leader. Mail, according to the report, actually makes up two percent of the nation’s municipal waste.
“The door is open for Pitney Bowes and others in the industry to take that crucial next step and engage with the public on our environmental practices,” said Michael Critelli, Executive Chairman, Pitney Bowes. “Consumers value the opportunities that direct mail makes available to them, and now we need to reassure them that we are as concerned about the planet as they are, and are acting accordingly.”
The report offers a number of ways for marketers to try and change the perception.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
