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Last year, Pepsi-Co-owned Doritos asked consumers to create the company’s Super Bowl ad for the cheesy chips; this year, unknown artists have been invited to create love songs and put together music videos for the popular brand.
In the second Crash the Super Bowl contest, hundreds of entries have been submitted, and 10 singers and groups have been selected, according to Adweek. Consumers will vote for their favorite between now and Dec. 31, and of the three finalists, one winner will be chosen by vote between Jan. 7 and Jan. 31.
The 60-second videos are about “celebrating the fans of Doritos and celebrating the passions of those fans,” says Rudy Wilson, director of marketing for Doritos, who adds that “you won’t be seeing a Doritos bag shot in the middle of the spot.”
The ads will air during some NFL playoff games, with Crash the Super Bowl packaging and POP beginning next month. Cinema ads will also run.
The winner’s ad will air during the Super Bowl; they will also receive a record deal with Interscope Geffen A&M Records.
In commemoration of the 45th anniversary of the March on Washington and the ‘I Have a Dream’ speech, Clear Channel has 38 local stations nationwide collaborating on a radiothon on Thursday, Aug. 28.
The radiothon, in conjunction with the Washington,…
The popular evangelical pastor Rick Warren - author of The Purpose-Driven Life - is said to be in talks with Reader’s Digest Association about a magazine, possibly called Purpose.
Of the magazine, editor Joe Treen, former editor at People and…
A study of the Obama Campaign’s text messaging efforts has revealed that as many as half of the people who subscribed to receive a text message announcing Obama’s vice presidential running mate may not have received the message.
The broadcast nets will finish the summer up from last year in terms of ratings, with the Big Four up a total of 17 percent in total viewers, and up 10 percent in 18-49s, mostly thanks to NBC’s airing of…
The Onion has launched a local site that will provide event listings and restaurant information for Chicago - in essence, a competitor to CitySearch.
More cities will be unveiled in coming months, writes TechCrunch.
The site, Decider, is a “straight” site, without…
The paper catalog is still the largest revenue generator - nearly 50% of sales in both 2007 and 2008 - among all channels used by companies that sell goods to consumers and businesses from a remote location, though web sales…
