Digital billboards continue to cause kerfuffles between the billboard industry and the public, in city councils across the country. Here’s a round-up of some of the digital billboard battles taking place this week:
A large majority of online shoppers - 82 percent - reported being very satisfied or somewhat satisfied with the customer support available during their online holiday-shopping experience this year, according to a Nielsen Online survey, writes MarketingCharts.
The Washington Post is implementing a fifteen-cent price increase, going from 35 cents to 50 cents beginning with the Dec. 31 editions. Home delivery prices will not change, nor will the Sunday newsstand price.
Viacom’s new $500 million advertising and content deal with Microsoft will see Viacom switching to Microsoft’s advertising system from DoubleClick.
email this
permanent link
MTV has recruited 51 youngsters - one from every state, plus another from Washington, D.C. - to cover the 2008 election.
email this
permanent link
The FTC has approved Google’s $3.1 billion acquisition of DoubleClick in a 4-1 vote.
email this
permanent link
IT decision-makers and influencers place significant trust in user-generated content not only as an information source for researching purchasing decisions but also rely most on topic-based and personal networks during the consideration and final evaluation stages.
