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The FTC has approved Google’s $3.1 billion acquisition of DoubleClick in a 4-1 vote.
Concerns brought up by privacy groups about the acquisition are not unique to Google and DoubleClick but extend to the entire online advertising market, commissioners wrote (via PC World and the Washington Post).
In addition to consumer advocates, competitors such as Microsoft have sought to block the acquisition, which is likely to give Google a stronghold on the online ad market, TheStreet.com points out.
Google has said that it won’t close the deal unless it has clearance from the European Commission, which can be tougher in terms of regulation. The Commission has set a deadline of April 2 to complete its review.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
