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Valassis, which until now has distributed coupons primarily through newspaper inserts and direct mail, is launching an internet portal for coupons called RedPlum.com.
From now on, in addition to its traditional paper circulars, the company will also use its circulars to drive people to the website, luring them with the promise of coupons and keeping them there with additional content, writes The New York Times.
Three people will be writing Consumer Reports-like product reviews and other content, and the company plans to bring on more.
Other features that the company hopes will help it to stand out from competitors such as CoolSavings.com, Coupons.com and ValPak.com, include the ability to plug in a shopping list and get a matching list of coupons, and to use the site anonymously.
The number of visitors to coupon sites is growing modestly. In the 12 months ending in October, visitors to coupon sites grew just 6 percent over the previous year, to 20.3 million, per comScore.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
