Discover Card is partnering with Parents magazine, producing content for both its print publication and the website, hoping to get parents to sign up for the card by taking a gentle, patient approach.
email this
permanent link
Depending on the study you read, DVRs either are or are not significantly impacting the viewing of commercials. The most recent study, from Palisades MediaGroup, suggests that they are not.
email this
permanent link
For the first month and a half of the television season, Entertainment Tonight bested the newscast of ABC, NBC and CBS, posting a 2.4 rating, in the 25-54 demo.
email this
permanent link
Sirius Satellite Radio is reaching out to the tween crowd Dec. 28 through Jan.1 with Miley Cyrus, star of Disney Channel’s Hannah Montana.
The editor and driving force behind Essence magazine is leaving the publication after 37 years.
Marketers’ biggest regret of 2007 was not investing enough in understanding customers (noted by 28 percent of marketers surveyed), according to Next Level SMG’s first annual “Brand Strategy Trends Survey” of marketing executives, reports MarketingCharts.
email this
permanent link
Consumers still perceive mobile phones as casual gaming devices, despite recent efforts to introduce more advanced games and features to the platform, according to a Parks Associates report on mobile and portable gaming, reports MarketingCharts.
email this
permanent link
