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Marketers’ biggest regret of 2007 was not investing enough in understanding customers (noted by 28 percent of marketers surveyed), according to Next Level SMG’s first annual “Brand Strategy Trends Survey” of marketing executives, reports MarketingCharts.
Execs also said new products or line extensions launched in 2007 would have the most long-term impact on their businesses, according to the survey.
Top Do-Overs for 2007
Asked what one thing about their 2007 marketing strategy they would change (see chart of execs’ answers)…
Top Resolutions for 2008
(See chart of marketing execs’ New Year’s branding resolutions.)
Innovation Still on Tap in 2008
Innovation, a top priority for marketers in 2007 (70 percent said they had developed or launched a new product or line extension) will remain a focus in 2008, with 64 percent planning to develop or launch a new product or extension (see chart of what marketers say is on tap on 2008).
New marketing initiatives and new advertising campaigns are second and third, with 63 percent and 53 percent, respectively.
Much more info is available in Next Level SMG’s report (pdf).
About the survey: 82 marketing executives from an array of industries, including food, beverage, personal care, hospitality, electronics and home and building products, participated in the survey. Respondents were from companies such as Kraft, Pepsi, Dannon, Colgate, Cadbury Schweppes, Playtex, Clorox, Nokia and Starwood. Next Level SMG fielded the survey in October 2007.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
