The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates, reports MarketingCharts (via Direct magazine).
The beginning of the holiday shopping season resulted in retail sites dominating the top-gaining site and category rankings in November, while Yahoo Sites maintained its rank as the top web property, according to a monthly analysis by comScore’s Media Metrix service, writes MarketingCharts.
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A performance royalty for broadcast radio is likely to get passed, but it is unclear when that might happen, says Bank of America analyst Jonathan Jacoby.
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Forty million boomers use their purchasing power to buy environmentally safe brands, according to a survey from AARP Services and Focalyst.
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Nielsen sent a letter to clients this week announcing that there had been a failure of both the active and passive components of its measurement system used to measure WKRN-TV, the ABC affiliate in Nashville, Tenn.
Digital billboards continue to cause kerfuffles between the billboard industry and the public, in city councils across the country. Here’s a round-up of some of the digital billboard battles taking place this week:
A large majority of online shoppers - 82 percent - reported being very satisfied or somewhat satisfied with the customer support available during their online holiday-shopping experience this year, according to a Nielsen Online survey, writes MarketingCharts.
The Washington Post is implementing a fifteen-cent price increase, going from 35 cents to 50 cents beginning with the Dec. 31 editions. Home delivery prices will not change, nor will the Sunday newsstand price.
Viacom’s new $500 million advertising and content deal with Microsoft will see Viacom switching to Microsoft’s advertising system from DoubleClick.
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MTV has recruited 51 youngsters - one from every state, plus another from Washington, D.C. - to cover the 2008 election.
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The FTC has approved Google’s $3.1 billion acquisition of DoubleClick in a 4-1 vote.
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IT decision-makers and influencers place significant trust in user-generated content not only as an information source for researching purchasing decisions but also rely most on topic-based and personal networks during the consideration and final evaluation stages.
Retailers that hoped discounts and other promotions would help draw holiday traffic to stores were disappointed last week as sales made their smallest gains in two months, up just 2.1 percent in the week through Dec. 15.
Security Solutions International, a group that develops and delivers counter terrorism training, is launching The Counter Terrorist, a full-color glossy magazine.
Dennis J. FitzSimons, Tribune Co. chairman and CEO, is expected to announce his resignation.
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U.S. consumers think that direct mail does more harm to the environment than is actually the case, according to research from DMNews and Pitney Bowes.
Monk and Psych, which are returning Jan. 11 on USA, will air on NBC as an 8-10 p.m. block Sunday nights beginning March 2.
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F+W Publications, which purchased Krause Publications in 2002, is shutting down a number of Krause’s magazines.
Absolut is running a campaign for its Pears vodka on 10,000 jukebox screens in bars, restaurants, retailers and other businesses.
In a thee-year, low-seven-figure deal, Waste Management has signed on as the founding sponsor of the St. Louis Rams’ new 4R environmental platform.
