Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
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Rock and Roll Hall of Famer Lou Reed is joining Sirius to host his own weekly radio show, beginning Saturday, May 17 at 6 p.m.
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
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Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
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Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
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Couldn't run withAmerican Idol, Moment of Truth, Hell’s Kitchen, House and Bones will all return to Fox next season, along with 24, which lost its slot this year because of the writers strike.
Apple has opened its newest retail store, and, at about 20,000 square feet, it’s the largest Apple store in the U.S. Worldwide, it is smaller only than the store on London’s Regent Street.
The Chicago Tribune will ring in its first new managing editor in three decades; George de Lama, managing editor for 30 years, or what he calls “two lifetimes’ worth of adventures,” is moving on.
For the first time, WNBA players will be wearing jerseys sporting a sponsor logo during the regular season, due to a partnership between the league and McDonald’s.
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Maverick investor Carl Icahn is preparing to mount a proxy bid for Yahoo, reports The Wall Street Journal (via MarketingVox).
CBS has agreed to purchase CNET in an all-cash deal at a 44 percent premium above CNET’s current market value. The company has agreed to paid $11.50 a share for CNET, which closed at $7.95 per share yesterday.
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Macy’s same-store sales outperformed competitors JC Penney and Nordstrom in the first quarter, falling just 2.6 percent.
Clear Channel Radio has launched what it hopes will be a valuable tool for media buyers unfamiliar with the radio format.
BBC Worldwide plans to launch BBC Knowledge - its first magazine in the U.S. - in August, with an initial print run of 85,000.
Despite the fact that it was a modest hit, and won its time slot on Sunday nights, the reality show Oprah’s Big Give will not return to ABC next year.
Turner Broadcasting is launching a system called TVinContext which will allow advertisers to place ads that are related to the content of the programming.
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Clear Channel, its private equity buyers and the banks which agreed to finance the deal have settled, with Clear Channel agreeing to accept a new deal at a lower price of $17.9 billion.
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At the heartCraigslist filed a countersuit against eBay, challenging the latter’s allegations that Craigslist discriminated against eBay as a shareholder, and alleging that eBay used its minority stake in Craigslist to steal corporate trade secrets and launch competitor Kijiji.
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The CW is programming just 10 hours of the week, and the focus of the fledgling network with this fall’s season is the young, female audience.
To meet their information needs, America’s senior executives are voracious users of all media channels - including, increasingly, digital ones such as online video, blogs and podcasts - according to a study by Ipsos MediaCT, MarketingCharts reports.
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