Court TV has officially made the switch to truTV (”Not reality. Actuality.”), a name which is meant to reflect its ongoing conversion to an entertainment network that focuses on reality and true crime.
Monster Media has blanketed Las Vegas with 23 interactive ads, which can be found in hotels, public transit stations and at the airport.
email this
permanent link
Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online U.S. consumers, according to the second edition of the “State of Media Democracy” new-media survey from Deloitte & Touche, reports Reuters (via MarketingCharts).
email this
permanent link
As the broadcast networks continue to be challenged - what with the writers strike, ratings shortfalls and the C3 conversion - cable television continues to be in the catbird seat.
email this
permanent link
The Outdoor Advertising Association of Iowa is coordinating a program that will see the results of the state’s political caucuses displayed as they happen on electronic billboards.
Beginning Feb. 18, 2009, anyone who does not own a digital television set and who still gets programming via over-the-air antennas will no longer receive a picture; to help out, the U.S. government is offering $40 coupons to help low-tech TV owners buy special converter boxes.
email this
permanent link
Marketing “basics” - including customer satisfaction, customer retention, segmentation, brand loyalty and ROI - are the most important areas of focus for 2008 for Marketing Executives Network Group members.
email this
permanent link
Customer satisfaction with online retail during the 2007 holiday season is down slightly from last year, according to the Holiday 2007 edition of the ForeSee Results Top 40 Online Retail Satisfaction Index, writes MarketingCharts.
email this
permanent link
The year 2008 was predicted by analysts to be a solid year financially for the television networks in terms of ad dollars, but the writers strike, now two months old and with no clear end in sight, has rendered the outlook unclear.
email this
permanent link
As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, it will rank second only to internet advertising in ad spending growth, and will total $2.25 billion in the U.S. in 2011, up from $1.26 billion in 2007.
email this
permanent link
With retail growth at its lowest rate in three to four years, and with auto and home-related categories particularly slumping, radio may be looking at declines of as much as 2 percent for 2008.
email this
permanent link
David Letterman’s company, Worldwide Pants, reached an agreement with the striking Writers Guild of America last week that will allow his show, as well as the show that follows Letterman on CBS, Late Late Show with Craig Ferguson, to return to the air with its regular staff writers.
email this
permanent link
The hyper-local opinion pages in The New York Times have been eliminated, beginning this week, but The Times’ editorial director, Andrew Rosenthal, says he remains “very serious” about his commitment to the regions.
