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As the broadcast networks continue to be challenged - what with the writers strike, ratings shortfalls and the C3 conversion - cable television continues to be in the catbird seat.
“Money is going to shift out of national broadcast, because it just can’t take any more,” Steve Farella, president and CEO of TargetCast is quoted as saying in Mediaweek.
Cable may take upwards of $200 million from broadcast should the strike continue into the spring and summer, and could pull some $21.7 billion in ad sales in 2008, says Bob Coen, senior vp, director of forecasting at Universal McCann.
Buyers are insisting that the market, which has seen some top-tier cable networks writing first-quarter scatter deals at 50 percent over upfront pricing, will stabilize. Jackie Kulesza, vp, broadcast activation director at Starcom, says marketers will evaluate scatter and may rearrange how they plan to spend their money - with the internet benefitting most - if cable gets too rich for their blood.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
