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Court TV has officially made the switch to truTV (”Not reality. Actuality.”), a name which is meant to reflect its ongoing conversion to an entertainment network that focuses on reality and true crime.
The Court TV name was limited, says Turner president Steve Koonin (via Variety).
Last year, the network began branding itself as having two distinct schedules - one was a legal news block, in the morning. The other encompassed a prime time lineup with shows like Most Shocking, Forensic Files and Haunting Evidence.
In addition to its two programming blocks, the network will have two business models. The morning will not be Nielsen rated and will rely on direct-response advertising, while Nielsen measurement will begin at 3 p.m. ET.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
