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Monster Media has blanketed Las Vegas with 23 interactive ads, which can be found in hotels, public transit stations and at the airport.
The ads change when a visitor walks into a space, waves an arm or engages with the display, according to Media Life. The ads range in size, with the largest being 30 feet high. There are five at the airport, nine on the Las Vegas Monorail and nine inside Mandalay Bay, MGM Grand, the Mirage and other casino resorts.
The MonsterVision ads have instant messaging and Bluetooth capabilities, as well as audio.
The ads are measured via “people counters” and devices that measure how long an ad is viewed. Based on a study in August 2007 by Information Resources, 41.3 percent of viewers were able to recall the ads they saw unaided. People 25 and younger had a 74 percent unaided recall rate, while those over 25 had a recall rate of 38 percent.
Campaigns run a week, a month, or a year. The Media Life article includes prices. Orbitz, Adidas, Advantage Car Rental and Subaru are recent advertisers.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
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The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
