The company that owns The Weather Channel, Landmark Communications, is considering putting the channel up for sale. Landmark is also disposing itself of its print assets, which include The Virginian-Pilot, The Roanoke Times, and the Greensboro (N.C.) News & Record.
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Talbots Inc. is closing its 78 children’s and men’s apparel stores to focus on its core customer, women aged 35 and over.
A bearded LettermanNBC’s The Tonight Show, with Jay Leno, beat the heck out of CBS’s The Late Show with David Letterman on their first night back on the air Wednesday.
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Nearly $28 billion has been spent online during the season to date - a 19 percent gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the first 57 days of the 2007 holiday season (Nov. 1 - Dec. 27), writes MarketingCharts.
Most B2B marketers (some 60 percent) plan to increase their 2008 marketing budgets - but fully 79 percent plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and Plans” study, writes MarketingCharts.
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Despite the hubbub about DVR use, there’s hope for advertisers and time-sensitive ads, because viewers aren’t delaying the viewing of recorded programs, according to (pdf) a recent analysis of Nielsen data by Palisades MediaGroup.
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CMP has acquired Mass Events Labs, a producer of “unconference-style and custom events,” for $1.2 million, writes BtoB.
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Arbitron announced yesterday that its PPM panels in Houston and Philadelphia are improving, with Houston having exceeded the targeted in-tabs and Designated Delivery Index (DDI) in nearly all key categories.
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