»
Nearly $28 billion has been spent online during the season to date - a 19 percent gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the first 57 days of the 2007 holiday season (Nov. 1 - Dec. 27), writes MarketingCharts.
“Warm weather during the early part of November took its toll on online retail sales, and played a role in holding down the growth in spending over the entire holiday season to a 19 percent rate, which is below last year’s level of 26 percent,” said comScore Chairman Gian Fulgoni.
(See table of 2007 holiday spending vs. 2006 levels.)
However, “even as the holiday shopping season winds down after Christmas, we continue to see some relatively strong online spending days,” he also said: Online sales the day after Christmas, for example, totaled $545 million - more than double the sales during the same day last year.
Moreover, during the core of the holiday shopping season - the period between Thanksgiving and Christmas - online sales grew 21 percent compared with the year earlier period: $17.98 billion vs. $14.82 billion.
(This year, there were 32 days during that period, compared with 31 days last year.)
Top 10 Online Spending Days of the Holiday Season
With online retail spending having already peaked, Green Monday (Dec. 10) was the heaviest spending day of the season with $881 million in sales, according to comScore. (See list of top 10 holiday online spending days.)
Cyber Monday (Nov. 26), the first major spike in online spending activity during the season, was the 9th-heaviest day with $733 million in sales.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.
The site has also added more video,…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
