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Discovery Kids Pins Hopes on Croc Hunter’s Daughter

Discovery Kids hopes that Bindi the Jungle Girl, a show that stars the 9-year-old daughter of the late Steve Irwin - otherwise known as the Crocodile Hunter - will become to the network what High School Musical has become for Disney.

Client Discontent Leads to Record Number of Accounts in Play

A record $27.5 billion in business went into play in 2007, nearly 57 percent more than the $17.5 billion in 2006, according to an Adweek analysis of accounts worth more than $20 million in billings.

Ogilvy & Mather Hacking Workforce

WPP says that its Ogilvy & Mather Worldwide plans to lay off between 50 and 100 people tomorrow (Tuesday). Other reports say the number could be as high as 200.

TV Watchers More Engaged If Viewing Online, Engagement = Ad Receptivity

Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services, reports MediaPost (via MarketingCharts).

Moreover, there’s a high correlation between media engagement and ad receptivity, the study found (see chart).

TNS: Radio to Lose Market Share in ‘08

Radio is expected to gain just 0.7 percent in ad spending in 2008, and its total share of media spend will drop, from 7.3 percent to 7 percent, according to TNS Media Intelligence.

ABC Delivers News Content to PumpTop TV

PumpTop TV and ABC have partnered to produce and deliver custom news content throughout each day to U.S. gas station consumers.

Related topics: Planning, Outdoor, Television...    email this    permanent link

1-800-Flowers Solicits Marriage Proposals for YouTube Channel

Online retailer 1-800-Flowers is partnering with YouTube in a “Will you marry me?” contest to find the most intriguing marriage proposal.

Related topics: Interactive, Direct, Print, Television...    email this    permanent link

Hormel Spams ‘BHG,’ ‘Good Housekeeping’

Yummy

Spam, the much-spoofed luncheon meat that was a staple among U.S. soldiers during World War II, is embarking upon its first print campaign in five years.

GSD&M Launches $230MM HD Radio Push

GSD&M is working on a year-long creative project for the HD Radio Alliance, with estimated media spending to reach $230 million.

Related topics: Campaigns of Note, Radio...    email this    permanent link

CBS’s ‘The Early Show’ Takes over Affiliates

CBS News relaunched The Early Show today with a new set, a new leader and coverage from the 43 stations that previously ignored 18 minutes of the national feed in favor of their own local programming.

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Golden Globes May Be Untelevised Event

The Golden Globes looks likely to be an untelevised event, now that the Screen Actors Guild has announced that no members of the Guild will appear at the ceremony if it is broadcast by NBC.

Ten Key Online Predictions for 2008

eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the U.S. - and YouTube will decide political elections - reports MarketingCharts.

Microsoft Pens Video Agreements with ABC, NBC U and MGM

Microsoft has announced partnerships with Walt Disney Co., NBC Universal and Metro-Goldwyn-Mayer to boost online video sales and to better compete with iTunes.

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