Discovery Kids hopes that Bindi the Jungle Girl, a show that stars the 9-year-old daughter of the late Steve Irwin - otherwise known as the Crocodile Hunter - will become to the network what High School Musical has become for Disney.
A record $27.5 billion in business went into play in 2007, nearly 57 percent more than the $17.5 billion in 2006, according to an Adweek analysis of accounts worth more than $20 million in billings.
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WPP says that its Ogilvy & Mather Worldwide plans to lay off between 50 and 100 people tomorrow (Tuesday). Other reports say the number could be as high as 200.
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Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services, reports MediaPost (via MarketingCharts).
Moreover, there’s a high correlation between media engagement and ad receptivity, the study found (see chart).
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Radio is expected to gain just 0.7 percent in ad spending in 2008, and its total share of media spend will drop, from 7.3 percent to 7 percent, according to TNS Media Intelligence.
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PumpTop TV and ABC have partnered to produce and deliver custom news content throughout each day to U.S. gas station consumers.
Online retailer 1-800-Flowers is partnering with YouTube in a “Will you marry me?” contest to find the most intriguing marriage proposal.
Yummy Spam, the much-spoofed luncheon meat that was a staple among U.S. soldiers during World War II, is embarking upon its first print campaign in five years.
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GSD&M is working on a year-long creative project for the HD Radio Alliance, with estimated media spending to reach $230 million.
CBS News relaunched The Early Show today with a new set, a new leader and coverage from the 43 stations that previously ignored 18 minutes of the national feed in favor of their own local programming.
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The Golden Globes looks likely to be an untelevised event, now that the Screen Actors Guild has announced that no members of the Guild will appear at the ceremony if it is broadcast by NBC.
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eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the U.S. - and YouTube will decide political elections - reports MarketingCharts.
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Microsoft has announced partnerships with Walt Disney Co., NBC Universal and Metro-Goldwyn-Mayer to boost online video sales and to better compete with iTunes.
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