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A record $27.5 billion in business went into play in 2007, nearly 57 percent more than the $17.5 billion in 2006, according to an Adweek analysis of accounts worth more than $20 million in billings.
The 2007 record beats by $5.5 billion the previous record of $22 billion in 2005, writes Adweek. The number of clients that switched shops in 2007 was up 20 percent to 153, from 128 in 2006.
The most active categories in terms of ad spend were computers/software, telecommunications, packaged goods, automotive and retail.
The biggest account shift last year was the $4.5 billion Dell global marketing services. WPP Group won the review, which is creating a new shop specifically to service the account.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
