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NBC’s remake of American Gladiators posted a 5.9 in the 18-49 demo in the first hour on Sunday night, and ratings built in the second hour, giving it the best debut for any new show this season.
The show trailed a new episode of ABC’s Desperate Housewives at 9 p.m., but topped the special premiere of that network’s Cashmere Mafia at 10 p.m., writes MediaPost.
Cashmere Mafia performed better among women 18-49 and 25-54; Gladiators won among the women 18-34 demo.
However, as Gladiators moves to its regular Monday at 8 p.m. time slot, it will face off against ABC’s Dancing with the Stars spinoff, Dance War: Bruno vs. Carrie Ann and Fox’s Prison Break, so it may have a difficult time maintaining its lead. On the other hand, if the writers strike persists, Prison Break will soon run out of new episodes, which could give Gladiators a boost.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
