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Top showbiz executives in a panel at CES agreed, for the most part, that Hollywood will be focused on ad-supported streaming in the coming year.
Much of the talk from the panel, sponsored by Variety, focused on high-quality on-demand streaming such as Paramount’s Jackass 2.5, NBC’s Hulu.com and ABC’s media player.
While the technology is now available to distribute content in a variety of ways, online and via mobile, Hollywood is still trying to figure out the best ways to monetize it. ABC-Disney TV has not been able to sell all of the ad inventory that is available via the online content it is generating, digital media exec vp Albert Cheng said.
The free model is the one that has caught on and will continue, according to Fox digital media president Dan Fawcett. “Downloading to own and keep on a PC seems to be losing out. People like to watch on an impulse.”
Though finding ways to monetize streaming content has been a challenge, those on the panel were quick to point out that revenue was coming in.
“There is revenue being created today,” said Paramount digital president Tom Lesinski. “It’s not a lot, but we’re not losing money.”
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