»
Samsung provided a tour of its various display technologies at CES this week, saying its interactive HD screens could one day replace billboards and public signage.
The 70-inch, full-HD display is “pretty cool,” according to Smart Money, which points out that it is brighter than a consumer model, more rugged to withstand the elements, and has a touch screen. Samsung has also signed with Reactrix to incorporate its WAVEscape gesture control technology, which allows viewers to manipulate images and information on the screen by a wave of the hand from 15 feet away.
The article points out that there are about half a million billboards in the U.S. and about a thousand of them are digital, so the opportunity is significant.
TYZX, the 3D vision technology company, has partnered with Reactrix to offer the WAVEscape technology. A high-performance TYZX DeepSea embedded 3D camera is a key component in the Reactrix WAVEscape system, which responds instantly to viewer gestures for a “hands-on” experience in advertising. Reactrix
expects to roll out the WAVEscape platform at select Hilton Hotels in mid-2008.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
