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Conde Nast has been moving forward on its goal to create stand-alone websites for some of its properties, and has announced a Gourmet magazine site that will launch on Jan. 16.
Until now, Gourmet only existed as a section of Epicurious.com, writes Mediaweek. A letter on the fledgling website says the magazine’s partnership with Epicurious.com will continue, but that Gourmet.com will expand its web presence with videos featuring top chefs and artisans, exclusive articles and Q&As, city guides to the world’s top culinary destinations, restaurant news, and more.
Stand-alone sites for W and Bon Appetit should be launched by the end of the second quarter, with Conde Nast Traveler, Details, GQ and Vogue to follow.
The purpose of the sites is to sell subscriptions, with the company hoping to generate about 25 percent of total subscriptions online (up from about 10 percent now).
Ad revenue is also a distinct possibility, according to Sarah Chubb, president of digital unit CondeNet, who points out that the audiences are different between the destination sites and the print magazines.
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