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Nielsen has reported another glitch with its A/P (active/passive) coding system. The glitch happened during several New England Patriots games, causing two TV stations to under-report ratings.
In a notice to clients yesterday (Tuesday), Nielsen wrote, “In evaluating ratings for the December 3, 2007, October 1, 2007 and October 30, 2006 New England Patriots games carried on WCVB, WMUR and ESPN Network, determined that a technical problem existed with the stations’ encoding equipment,” writes MediaPost.
This is the second time since in as many months that Nielsen reported a glitch with its A/P coding system. The system was purposely designed to be redundant so such problems could not happen in the ratings process.
Nielsen said the most recent problem was unique to the Patriots games due to their being simulcast and “the fact that the ESPN network feed was audio encoded with the ESPN Network final distributor code.” That caused instances when credit was given to the ESPN Network, when in reality a home was tuning to WCVB or WMUR.
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