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Two advertisers, Prudential and Citigroup, have reportedly withdrawn their commercials from the Golden Globes awards show, which has been changed from the traditional format to one of a news conference in the face of anticipated picket lines.
Other advertisers are said to be weighing their options, according to The New York Times. NBC has said that it will offer refunds to advertisers who had committed to the awards program.
The news conference will be held on Sunday at 9:00. The Dateline NBC Golden Globes preview, originally scheduled for Saturday, will likely be held Sunday at 7 p.m. NBC is also considering showing American Gladiators at 10 p.m.
A scheduling announcement may come today (Wednesday).
Advertisers who had committed to the awards show include L’Oreal, Kraft, Target, Toyota and General Motors.
The awards show has generated between $10 million and $15 million in advertising revenue in previous years.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
See…
