»

Seattle Times, Chicago Sun-Times Face Job Cuts, Shrinking Pages

The Chicago Sun-Times has shrunk its width by one inch to save on newsprint costs, and The Seattle Times has announced plans to reduce its width by an inch come 2009.

Both papers are laying off employees. The Seattle Times says it will lay off 17 - none of them newsroom employees. The Chicago Sun-Times has announced that it is whittling down newsroom staff by 19 percent, the greatest newsroom decrease in recent memory.

The Seattle paper announced that it needs to cut $27 million to ensure stability in 2008. The job cuts and other cost-saving measures - such as no longer publishing a Sunday tabloid news section for Southeast King County readers, consolidating some weekday and Sunday features sections, and reducing the paper’s width - will save $21 million.

Liz Brown, administrative officer of the Pacific Northwest Newspaper Guild, wrote in a blog posting, “The fact The Times is not slashing its news work force shows its strong commitment to journalism. Compared with what is happening at metro newspapers around the country, the news [Tuesday] could have been much worse.”

On the other hand, Thom Clark, the president of the non-profit Community Media Workshop, which promotes neighborhood stories in Chicago, said the deep cuts at the Chicago paper are significant. “This is outright sinew and bone being cut,” he said of the Sun-Times’ staff layoffs.

Radio read more like this »

Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

Print read more like this »

‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

Outdoor read more like this »

Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

Television read more like this »

CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

Interactive read more like this »

Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

Direct read more like this »

Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

MARKETING JOBS
advertisement