»
Total U.S. measured advertising spending is projected to increase 4.2 percent in 2008 - with a gain of 3.6 percent in the first half of the year, followed by a 4.7 percent increase in the second half - according to the full-year forecast released Monday by TNS Media Intelligence, reports MarketingCharts.
Moreover, internet’s share of ad spend is expected to surpass that of radio, TNS said (see “Share of Ad Spend by Medium,” below).
“2008 is shaping up as a year of contrasts,” said Jon Swallen, SVP Research of TNS Media Intelligence. “Aside from the continued double-digit growth rate of internet display advertising, spending gains will be driven predominately by the powerful combination of Summer Olympics and record-setting levels of political advertising.”
However, a weakened economy will offset those gains “and have a dampening effect on the broader, core advertising market,” he said.
YOY Growth by Medium
Internet display advertising is forecast to continue growing at double-digit rates in 2008 with Spot TV, Spanish Language Media, Outdoor and Cable Network TV also exceeding the overall market average. (See table of projected growth for various media.)
Consumer Magazines and Network TV are projected to post small gains from 2007 levels, while Business-to-Business Magazines and Newspapers are expected to undergo outright declines in ad spending.
Share of Ad Spend by Medium
“The internet will continue to gain share, principally at the expense of newspapers,” said Swallen. (See table of projected share of measured ad spend by medium.)
“We track share of spending on a rolling two-year basis, in order to control for the biennial fluctuations associated with the Olympics and elections - events that disproportionately benefit television media. Our projections for the 2007-08 cycle indicate television and magazines will maintain their shares, while the internet will move past radio.”
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
