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The Academy of Motion Pictures Arts and Sciences says the Oscars award telecast on Feb. 24 will air as planned, but media buyers say they are making alternate plans in case the awards show falls apart due to the writers strike, as the Golden Globes have.
Paul Tilley, managing director of creative at Omnicom Group’s DDB Chicago, points out in the Wall Street Journal (via Brandweek) that some Oscar ads can’t be shifted to another Thursday night show, “because some ads are created especially for that event. Oscar ads are often more expensive and elaborate.”
The Academy is making plans for the 80th Annual Academy Awards, but with no writers to prepare the script, the show is behind schedule, according to the Hollywood Reporter.
“I’m not going to cite odds, but our hope is we can work something out or that the strike is resolved in time,” Academy executive director Bruce Davis is quoted as saying.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
